Advisor in digital communication and storytelling, specializing in Gen Z, sustainability, and all things video.

Demonstrated history of successfully reaching and engaging younger audiences through digital strategy, creative short-form video, and impactful campaigns on social. Passionate about digital trends, pop culture, and leveraging AI for creativity and performance.

Vast editorial experience in journalism and TV, providing in-depth knowledge of storytelling, authenticity, and video. Proven track record of crafting and implementing strategy to deliver successful outcomes that generate results, while adeptly balancing audience interest with business needs.