A journalist at heart — trained to turn complex ideas into clear, compelling stories. Whether it’s technology, a brand, or a generation, I cut to the core of what matters.

I’m a strategic consultant, speaker, and storytelling expert working at the intersection of Gen Z, Gen Alpha, and generative AI — combining business strategy, cultural foresight, and communication leadership to help organizations stay relevant and future-ready.

Recognized as one of Sweden’s Top 99 Women in Tech & Marketing and 150 Super Communicators by Resumé — “the stars reshaping the playing field and paving the way for future leadership.” I help organizations engage younger audiences through strategic planning, platform-native strategies, and culturally relevant storytelling — turning insight into measurable results by aligning creative ambition with business goals and leading cross-functional teams to deliver impact.

My work blends trend forecasting, data-driven creativity, and problem solving, grounded in a deep understanding of how digital-native consumers think, feel, and act. With a background in journalism and TV, I bring editorial clarity, strategic sharpness, and a fresh perspective.

I specialize in storytelling on two levels:
• Strategic brand narratives that spark engagement and build long-term relevance.
• Executive & speaker storytelling – shaping presentations, scripts, and delivery so leaders and spokespeople can communicate with clarity, confidence, and maximum impact.

Beyond client work, I’m an experienced keynote speaker and workshop leader. I lecture on Gen Z, Gen Alpha, and how brands and creative industries can unlock the potential of AI.

My projects span tech, media & entertainment, culture, retail, food, health, pharma, politics, and infrastructure. Clients include Spotify, H&M, TikTok, Pophouse, Sony Music, SVT, Schibsted, Arla Foods, and UR.

👉 Want to connect or collaborate? Let’s talk.